Where Brands Meet Independent Podcasts
SoundBridge Media is a specialist sales partner for independent podcast production companies, often underserved by larger sales houses.
We connect podcasts with brands through a tailored, show-by-show approach, combining sales expertise with media agency insight to deliver stronger commercial results.
For Podcasters
Independent podcasts deserve commercial representation that understands their audience, values their content and treats them as more than just another show on a roster.
We combine specialist podcast sales and media agency expertise to proactively position your podcast within the advertising market.
Rather than applying a one-size-fits-all sales strategy, we take a tailored approach to every show, building commercial opportunities that align with your audience, content and long-term goals.
Develop a clear commercial strategy
Identify relevant brands and sectors
Manage advertiser relationships
For Brands
The challenge is finding the right shows and creating partnerships that feel authentic and on-message.
SoundBridge helps brands connect with independent podcasts whose audiences align with their objectives.
Because we work directly with every podcast we represent, we're able to unlock greater commercial value, create more flexible partnerships and respond quickly to opportunities which deliver better outcomes for brands.
Strategic planning and execution
Tailored audiences for your brand
Support campaign delivery and performance
Who We Are
We've known each other for over 20 years and have spent our careers working across the audio industry at some of the UK's and world's leading media organisations. We recognised that independent podcast production companies weren't getting the dedicated commercial representation they deserved, so we created SoundBridge.
Howard's career spans agency, media owner and commercial leadership roles, including co-founding independent audio agency Trisonic and holding senior positions at WPP agencies Mindshare and GroupM. At GroupM, he led the group's £200 million audio negotiations for more than seven years.
He later worked at Wireless Group, part of the News UK portfolio, where he developed trading and sales strategies for its national radio brands.
David has held senior commercial roles at Spotify, Global and Audion, leading sales teams across radio, podcasting, streaming and digital audio, before joining independent podcast producer Viral Tribe.
He has extensive experience developing commercial partnerships, revenue strategies and advertising solutions across the audio industry.
Contact
Whether you're a podcast looking for commercial representation, or a brand looking for the right audience, we'd love to hear from you.